Zeitz is well known for transforming the loss-making Puma in the 1990s into one of the world’s top three sports brands.
MILWAUKEE: Harley-Davidson Inc named a board member hailed for turning around the Puma brand’s near-bankrupt business as its interim chief as the motorcycle maker gropes for an effective strategy to woo young customers and revive sales.
Harley-Davidson said on Friday Zeitz will serve as interim CEO until an external search firm helps find a new chief executive. “It is not about the next quarter or earnings per share,” Uhlarik said. “They will have to build a long-term, multi-year strategy.” As its tattooed, baby-boomer consumer base ages, the Milwaukee-based company is finding it challenging to attract new customers.Levatich, who took the company’s reins in May 2015, bet on new launches, including of battery-powered bikes, to turn around the company’s fortunes in the domestic market.Harley’s 2019 US bike sales were the lowest in at least 16 years.
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