Harley-Davidson CEO compares himself to 'Taliban' in effort to remake motorcycle brand

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Harley-Davidson CEO compares himself to 'Taliban' in effort to remake motorcycle brand
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Harley-Davidson CEO Jochen Zeitz compared himself to the Taliban in a 2020 speech, saying he's 'trying to redefine' capitalism. Some longtime riders are now abandoning the company.

The Harley-Davidson motorcycle brand and business model are being 'attacked' from within, social-media influencer Robby Starbuck suggested in a new post on X. He cited the words of the company's own CEO, Jochen Zeitz, who's been accused of going woke as he oversees the iconic brand. The German-born Zeitz took over as CEO in May 2020.

They killed Harley. It breaks my heart,' Vinny Terranova, owner of Pappy’s Vintage Cycles in Sturgis, South Dakota, told Fox News Digital in a recent interview about the CEO's leadership. The Sturgis Motorcycle Rally ended two days early for Harley-Davidson, said Terranova, who became a prominent figure in the biker business while running Rocky Mountain Harley-Davidson in Colorado for more than 40 years. For more Lifestyle articles, visit www.

The biggest problem is not just the ‘woke’ bull----,' longtime Harley rider 'Horseshoe' Johnny Henning told Fox News Digital by phone from Sturgis. 'The biggest problem is that they just lost their human touch. That's the best way to put it.' Starbuck, for his part, said this is evident in Zeitz's comparison to the Taliban.

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