The expansion will feature products in sizes up to 4XL for women and 3XL for men, rolling out across the country in-store and online.
and the sales racks, H&M US is pushing back. The brand has brought on model Tess Holliday as its size and inclusivity consultant and introduced an expansion of its plus collection. “H&M embraces inclusion as a business imperative. H&M’s evolution and progress on extended sizing reflects our commitment and focuses on challenges faced, progress made, and more progress to come,” says Donna Dozier Gordon, H&M’s head of inclusion and diversity for the Americas region.
Additionally shopping in person and online will be a more inclusive experience, with 2X’s stocked in store, prioritized search tabs on its website, and a commitment to increasing size diversity in its models. Holliday, who has previously worked with H&M as a model in global campaigns , was approached for a project in 2021 that included pieces that she was sized out of: Holliday wears a size 24, and the pieces only went up to an XL.
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