Gucci will unveil its cruise 2026 collection by Sabato De Sarno in Florence on May 15.
is paying tribute to Florence, the city where the brand was founded in 1921, with his decision to present theFinancialGuccio Gucci opened his first eponymous leather goods shop on Via della Vigna Nuova in Florence in 1921, and the link with the city has only strengthened over the decades. Florence “embodies Italian craftsmanship and visionary creativity, while reaffirming contemporary vision, deeply rooted in the brand’s heritage and lasting influence,” Gucci stated on Monday.
Gucci’s corporate offices stand in Casellina, a 30-minute drive from Florence, and the cutting-edge Gucci ArtLab, the leather goods and shoe industrial complex inaugurated in 2018, was erected in nearby Scandicci. The global digital client service hub, Gucci 9, is also located in Tuscany. Florence is also home to Gucci’s storied boutique on Via de’ Tornabuoni, which opened in 1967, and the concept space at Palazzo della Mercanzia, formerly called Gucci Garden, and home to artistic and cultural event and to Gucci Osteria by Massimo Bottura – the first of four restaurants, with the others located in Beverly Hills, Tokyo, and Seoul.The Gucci Archive, located in Palazzo Settimanni on Via delle Caldaie, is also located in Florence.
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