Chanel has announced it will present its cruise 2026 collection on Lake Como in April.
Model on the runway during the Chanel cruise 2024 show held at MAMO, Centre d’art de la Cité radieuse on May 2 in Marseille, France.
First out of the gate, the French fashion revealed on Thursday that its destination show is scheduled for April 29 and will be set against the serene backdrop of Lake Como in Italy, though further details on the location remain under wraps. With its spectacular villas, Lake Como is a magnet for A-list celebrities and a perennially popular spot for luxury brands to stage events.Chanel had initially hoped to stage a cruise show in Italy in 2020, but the coronavirus pandemic forced it to cancel the planned event in Capri.in the southern French city of Marseille, signaling its desire to court a younger clientele sensitive to diversity.
“More than an invitation to travel, the Chanel cruise show is an encounter with the energy and singularity of a destination whose inspirational art de vivre makes the whole world dream,” it said in a statement.
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