With Thanksgiving less than two weeks away, food retailers are trying to tempt Americans who haven't recovered from recent price inflation.
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Items to include in holiday dinners are displayed at a Walmart store in Secaucus, N.J., on Wednesday, Nov. 13, 2024. Items to include in holiday dinners are displayed at a Walmart store in Secaucus, N.J., on Wednesday, Nov. 13, 2024. – With Thanksgiving less than two weeks away, Walmart, Target, Aldi and other grocers are competing for a place on holiday tables withinto a meal deal three years ago.
It's the occasion for the second-largest holiday meal for retailers behind the feasts that accompany the winter holidays. Compared with an average, Thanksgiving meal shopping delivered a $2.4 billion sales lift during the week before and after the holiday last year, market research firm Circana said. Shopping for Christmas, Hanukah and New Year's Day meals gave stores a $5.3 billion sales uplift compared with an average week, Circana said.
Angel Rosario-Sanchez, 24, a New Jersey resident who was at a Walmart store in Secaucus on Wednesday, said he planned towith his friends but had not shopped for groceries yet. Seeing the big displays of Thanksgiving products in the store made him want to return to buy some. Walmart in April launched Bettergoods, its biggest store-label food brand in 20 years in terms of the breadth of items, to appeal to younger customers who aren't loyal to national brands and want chef-inspired foods that are moreWells Fargo’s Agri-Food Institute, a team of national industry advisors that provides economic insights and research, compared the costs of store brands and national name brands for a typical Thanksgiving dinner.
For main Thanksgiving entrées and beverages, prices are easing, but given the spike in food prices in recent years, consumers may or may not feel it.
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