Believe it or not, a lot of work goes into crafting a restaurant wine line. Greater Cleveland restaurants take different approaches to make comprehensive wine lists that aren't intimidating to their customers.
CLEVELAND, Ohio — Aside from being another menu on the table, a wine list is an often overlooked, yet integral, part of the dining experience at most restaurants.
“That is not a bad route to go because it does save people a lot of time, money and effort and you’ll probably end up with a pretty good list,” Thompson explained. Since wine is so integral to the brand, Cru opts for a full printed wine list, listed by region, that utilizes a Dewey Decimal system to keep things organized. The entire inventory is also recorded on iPads, which some guests prefer as opposed to the printed wine list.
“We’re selecting wines to fill our painters’ palette,” Oppewall said. “When someone comes for dinner, we want to have as many unique colors to make their experience or create a painting.”Both Sharma and Cents’ owner Vince Morelli always wanted Cents to be an approachable and accessible vehicle for anyone who is interested in drinking wine. In the U.S., wine has historically been a stuffy thing, seen as something for upper-class folks to indulge in.
“Hearing out people rather than giving them this giant list works well with us,” Sharma said. “We’re fortunate enough that people trust us.” “I didn’t come out to dinner with my wife for our anniversary to read a book,” Thompson said. “It becomes a chore.” “We kind of feel it out with maybe specials we’re running that week or maybe the weather,” Sharma explained. “We’re kind of simplifying things as much as we can so we can get people excited about it.”
“It’s a nice experience to share enthusiasm with someone who already knows what they’re talking about,” Sharma said.
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