Zak is a widely recognized expert on surveillance, cyber and the security and privacy risks with AI, big tech, social media and smartphones. He is regularly cited in the media, with appearances on BBC, Sky, NPR, NBC, Channel 4, TF1, ITV and Fox. Zak has 25-years real-world experience in AI, cyber and surveillance.
Despite its delays, the deprecation of Chrome’s tracking cookies was a forcing function for their replacement, the haphazard Privacy Sandbox. With cookies reprieved, the can has been kicked well down the road.
And while tracking optionality along the lines ofCue Google’s Alex Cone, Privacy Sandbox’s product manager, who told a virtual industry panel on Friday that “we’re at work on those designs, and we’ll discuss those with regulators as we advance… there’s no new information to provide.”Google Confirms Play Store Update, App Deletion Starts In Just 5 Weeks Elon Musk Suddenly Breaks His Silence On Bitcoin After Issuing A Shock U.S. Dollar ‘Destruction’ Warning That Could Trigger A Crypto Price Boom Put more simply, there is currently no fix for a tracking “nightmare” that’s now very real for Chrome users that has been designed by Google and approved by regulators, and designing and launching such a fix is not fully in Google’s control. Which means no update on what’s coming or when it’s coming—at all., which also noted that “the Privacy Sandbox may serve as a cookie alternative, but Google asserts it was never meant to be a substitute for cookies. Therefore, Chrome cookie deprecation and Chrome Privacy Sandbox adoption were never actually dependent on each other. ” “We will need to carefully consider Google’s new approach,” the CMA said in response to Google’s update. “We welcome views on Google’s revised approach, including possible implications for consumers and market outcomes.” Which for users means a major retrench and no likelihood of any meaningful change anytime soon. Meanwhile, “your browsing is being watched,” as Apple would say.Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.Insults, profanity, incoherent, obscene or inflammatory language or threats of any kindContinuous attempts to re-post comments that have been previously moderated/rejectedAttempts or tactics that put the site security at riskProtect your community.
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Google Confirms Bad News For 3 Billion Chrome Users—You Will Still Be TrackedZak is a widely recognized expert on surveillance, cyber and the security and privacy risks with AI, big tech, social media and smartphones. He is regularly cited in the media, with appearances on BBC, Sky, NPR, NBC, Channel 4, TF1, ITV and Fox. Zak has 25-years real-world experience in AI, cyber and surveillance.
Read more »