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The U.S. Department of Justice’s antitrust trial against Google kicked off on Monday, with the opening day focusing heavily on the tech giant’s impact on publishers through its dominant position in the digital advertising market.that the long-awaited antitrust trial between the DOJ and Google began on Monday in the U.S. District Court for the Eastern District of Virginia.
Google’s attorney, Karen Dunn, countered by accusing the DOJ of “gerrymandering” in its definition of the various markets and suggested that there is still plenty of competition in the ad tech industry, especially with the advent of AI. Wolfe also discussed the adoption of header bidding, an ad tech hack designed to help publishers break free from Google’s grip on programmatic advertising. When Gannett implemented header bidding as its primary sales method, it saw CPMs increase by 15 to 20 percent. However, Wolfe compared trying to switch from Google’s ad server to being “akin to changing the tires on a race car mid-race,” underscoring the difficulty publishers face in escaping Google’s dominance.1.
3. Google plans to call witnesses from various government agencies, such as the U.S. Postal Service, U.S. Army, U.S. Navy, U.S. Census Bureau, and the U.S. Department of Veteran Affairs.
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