Fresh off its loss in a search antitrust lawsuit, Google is facing another DOJ lawsuit, with this one accusing the search giant of keeping competitors out of ad tech
Google is set to face its second antitrust trial since September 2023 against the Department of Justice on Monday, this time over its alleged monopolistic power in the ad-tech industry. The DOJ is filing a lawsuit against Google arguing their advertising technology services creates an unequal field for their competitors and has allowed them to create a monopoly in the advertising space, leading to higher ad prices for customers.
This is coming as a judge ruled in August that Google created a monopoly in the search engine space, forcing their competitors such as, DuckDuckGo, Bing and Yelp, to deal with anticompetitive practices. In a failing argument, Google claimed their search engine was such a superior product, and they shouldn’t be held responsible for their competitors' inferior practices, which is a similar argument they are expected to make in this upcoming hearing.
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