The reported talks have been for a potential AI deal between the two giants.
Alphabet shares rose 3% on a Friday report that Apple is in talks to incorporate Gemini technology for a revamped version of Siri, Apple's voice assistant.
The talks come as the two tech giants face an uncertain future as its deals for search placement is at risk pending a regulation decision. Gemini has been atop AI performance benchmarks while Apple has been considered behind in determining its AI strategy. Google CEO Sundar Pichai gestures to the crowd during Google's annual I/O developers conference in Mountain View, California on May 20, 2025.is in early discussions to use Google's Gemini AI models for an updated version of the iPhone maker's Siri assistant., which said Apple recently inquired of Google about the potential for the search giant to build a custom artificial intelligence model that would power a new Siri that could launch next year.
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