A Google ad for the upcoming Pixel 10 series takes a clear dig at Apple for delaying a more personalized version of Siri that's part of its Apple Intelligence tool suite.
Leslie Katz covers the intersection of culture, science and tech.An attendee of the 2024 Made By Google event plays with a new Google Pixel 9 phone. The Google Pixel 10 arrives soon.A new teaser for Google’s upcoming Pixel 10 phone series is less than subtle in taking a dig at competitor Apple for delaying Siri AI upgrades for the iPhone 16.
“If you buy a phone because of a new feature that’s coming soon but it’s coming soon for a full year, you could change your definition of ‘soon,’ or you could just change your phone,” a male voice intones in the ad, posted Monday on YouTube and across social media. As a shiny Pixel phone rotates on screen, the words “Ask more of your phone” appear — it’s all set to an instrumental version of Dr. Dre’s “The Next Episode.
At last June’s WWDC, Apple announced an enhanced Siri as part of its Apple Intelligence suite of tools that leverage AI for higher productivity and creativity. The enhanced Siri, part of the iOS 18 reveal, is designed to take action within and across your apps and use its knowledge of your emails, texts, photos and other information to assist in a more personalized way.
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