The U.S. Department of Justice is seeking a 10-year ban on Google's payments to Apple for keeping Google as the default search engine in Safari. Google counters with a 3-year proposal and suggests allowing different default search engines on iPhones and iPads.
Google 's deal to remain the default search engine in Safari , reportedly worth $20 billion annually, faces a likely ban following a U.S. antitrust case. The Department of Justice (DOJ) is pushing to prohibit these payments for the next 10 years. For years, Google has paid Apple billions to secure its position as the default search engine in Safari 's integrated search bar, capitalizing on the high-value traffic from Apple users.
This partnership has been lucrative for both companies: Google benefits from ad revenue generated by search queries from Apple's affluent customer base, while Apple enjoys billions in essentially passive income. But the settlement's details emerged in court in 2022, and the DOJ said the payment was anti-competitive. A court then ruled to block a deal like that, and the DOJ asked for a ten-year ban to give smaller search engines a fair chance. In its counteroffer, Google says it realizes a ban would be unavoidable but aims to cap it at three years instead of ten, considering the tempo of the industry. The company even referred to the recent development of new generative AI-powered search apps as evidence that its current leadership position is by no means guaranteed to last, and that market dynamics could change significantly in only a few years. Google also proposed allowing Apple to assign different default search engines to the iPhone and the iPad. Theoretically, this would create more spots where rivals could win an auction for Apple's business without Google taking Safari everywhere. Under Google's proposal, for example, Apple would select Google Search as the default in iPhones, but it could use some other search provider—Bing, by Microsoft for example, or independent search provider DuckDuckGo—on iPads. Another element of the notion: consumers would be permitted to change their default search supplier once every year
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