CEO Sundar Pichai tells WIRED that Google’s new, more powerful Gemini chatbot is an experiment in offering users a way to get things done without a search engine. It’s also a direct shot at ChatGPT.
Yet the web and its critical search layer are changing. We can all see it happening: Social media apps, short-form video, and generative AI are challenging our outdated ideals of what it means to find information online. Quality information online. Pichai sees it, too. But he has more power than most to steer it. The way Pichai is rolling out Gemini, Google’s most powerful AI model yet, suggests that much as he likes the good ol’ web, he’s much more interested in a futuristic version of it.
The company said just a few weeks ago that it doesn’t anticipate a “lightswitch moment” when the generative search experience fully replaces Google Search as we know it. But Google plans to push “the boundaries of what’s possible,” and to think about “which use cases are helpful” and “have the right balance of latency, quality, and factuality,” Liz Reid, vice president and general manager of Search, said at the time.
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