At the WWD x FN x Beauty Inc Women in Power forum, Kellie Fitzgerald shared insights on leveraging disruption for effective leadership.
forum to talk about disruption and how executives can use it to define their leadership. Fitzgerald — who has held leadership positions at Google’s employee resource group, which focuses on retention, progression and advancement of women executives — said shopping and searching have been transformed by disruption.Fitzgerald cited a recent AlixPartners report about its “disruption index.” For the first time, the firm viewed disruption through the lens of gender.
To put this all into context, Fitzgerald shared how disruption shaped her own leadership style. She said while working at Google in Milan, she’d meet with Italian brands and retailers. “I lived in a tiny old apartment with my husband and two sons,” Fitzgerald said. “The whole experience was delightfully disruptive, but it inspired me even more so to return here and commit to disrupting things that are unsavory or even just mediocre.
She then showed a picture of her sons learning about the maps of Milan “that are pressed into the top of the pedestrian dividers, something we would’ve definitely buzzed right by In our normal day-to-day life,” Fitzgerald said adding that she wants “to disrupt distraction and multitasking. To pause, notice things, ask questions and just get a little bit more from the story for
Fitzgerald then said she toured that original Prada store and its current assortment. She said a store associate helped her prepare for the visit. “Not only did he help me prepare for my meeting, grow my admiration for this heritage brand, he also sold me this skirt,” she said adding that she wants to inspire retailers and brands “to disrupt the current model of sales associates in the U.S.
In retrospect, though, Fitzgerald said that disabling a goal or destination, “enabled discovery and connection that was well beyond what I could have predicted.”Dave Bautista Embraces Las Vegas Excess in Gucci Logomania Suit, Pearl Necklaces and Diamonds for 'The Last Showgirl' Premiere at 2024 TIFF Red Carpet. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Former Publishing Executive Says Google Held It Hostage With Advertising ToolsA former News Corp advertising executive testified in federal court that Google held publishers 'hostage' with its dominant ad tech tools, making it difficult to leave even when facing unfavorable changes.
Read more »
Former Google Executive's 2009 Remarks About 'Crushing' Rivals Resurface in Antitrust TrialDuring a federal antitrust trial against Google, evidence emerged revealing former Google executive David Rosenblatt's 2009 statements about the company's goal to “crush” competitors in the digital advertising market. The Justice Department argues that Google abuses its control over ad-tech to siphon revenue from publishers and advertisers.
Read more »
News Corp Ex-Executive Testifies Google Held Company 'Hostage' in Advertising MarketA former advertising technology executive at News Corp testified that the company considered moving away from Google’s advertising products in 2017 but ultimately decided against it due to potential revenue losses. The testimony came during the second day of the latest antitrust trial exploring Google’s absolute dominance of the internet.
Read more »
Google is reportedly separating its shopping service after EU antitrust fineGoogle Shopping will remain part of Google, but will be operated and funded independently
Read more »
Google Leak Reveals Brand New Google Photos Video FeaturesPaul Monckton is a technology journalist with over 30 years of experience in the industry, specializing in photography, the ever-changing world of smartphone cameras and the wider tech landscape.
Read more »
Google Tasks is the best Google tool you’re not usingDavid Nield is a freelance contributor at Popular Science, producing how to guides and explainers for the DIY section on everything from improving your smartphone photos to boosting the security of your laptop. He doesn't get much spare time, but when he does he spends it watching obscure movies and taking long walks in the countryside.
Read more »