A former advertising technology executive at News Corp testified that the company considered moving away from Google’s advertising products in 2017 but ultimately decided against it due to potential revenue losses. The testimony came during the second day of the latest antitrust trial exploring Google’s absolute dominance of the internet.
A former advertising technology executive at News Corp testified that the company considered moving away from Google ’s advertising products in 2017 but ultimately decided against it due to potential revenue losses of at least $9 million. The testimony came during the second day of the latest antitrust trial exploring Google ’s absolute dominance of the internet.
According to court documents, News Corp earned $83.3 million in ads sold through digital ad tech tools in 2016, with the majority of deals utilizing Google’s ad exchange and generating $18.4 million in revenue from advertisers active on the platform. When exploring the possibility of leaving Google’s ecosystem, News Corp estimated that roughly half of the $18.
The Justice Department’s case against Google alleges that the tech giant maintains a “trifecta of monopolies” through its control of ad tools used by both publishers and advertisers, as well as the ad exchange that connects them. The DOJ claims that Google leverages this dominance to capture up to 35 cents of every dollar flowing through its systems.
Google Antitrust News Corp Advertising Digital Market Dominance
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Federal Judge Orders Pause on Biden Admin Plan for Authorizing Migrant SpousesSee multiple perspectives from BBC News, CBS News (Online), and Fox News Digital at AllSides.com.
Read more »
RFK Jr Disqualified from New York BallotSee multiple perspectives from BBC News, CBS News (Online), and Fox News Digital at AllSides.com.
Read more »
Trump was fact-checked by ABC moderators 5 times -- while Harris was left alone‘Fox News Night’ panelists examine top moments from the ABC News Presidential Debate (Courtesy: ABC News).
Read more »
Republicans left feeling nervous after 'extremely disappointing' Trump-Harris debate: 'A total f--king hit job'‘Fox News Night’ panelists examine top moments from the ABC News Presidential Debate (Courtesy: ABC News).
Read more »
Taylor Swift Endorses Kamala HarrisSee multiple perspectives from New York Daily News, BBC News, and Breitbart News at AllSides.com.
Read more »
Kamala's canned debate answers wowed the media — but didn't convince voters‘Fox News Night’ panelists examine top moments from the ABC News Presidential Debate (Courtesy: ABC News).
Read more »