Google Chief Marketing Officer Lorraine Twohill advises young professionals to embrace flexibility and exploration rather than rigidly adhering to a predetermined career path. Drawing from her own experiences, Twohill emphasizes the importance of acquiring diverse skills, trying different roles, and remaining adaptable. She compares the career landscape to a 'jungle gym' rather than a traditional 'career ladder,' suggesting that unexpected opportunities and detours can lead to fulfilling outcomes.
The idea of a career ladder is great, in theory — steadily progressing up the ranks from intern to CEO — but most people's jobs don't work that way. You might change industries, switch departments or even get laid off.
In her early career, Twohill — who's originally from Ireland — did marketing for European travel companies. She never planned to work for a startup, let alone a tech startup on a different continent. At one of those jobs, she worked with Google, and the company invited her to a meeting. More recently, her career took a different kind of turn: She was diagnosed with cholangiocarcinoma, a rare, aggressive form of cancer in the bile duct, in 2016. She tried to return to a workaholic pace after treatment, but found it was unsustainable, she said.
Technology Career Advice CAREER PLANNING FLEXIBILITY SKILL ACQUISITION GOOGLE ENTREPRENEURSHIP
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