Burton, the renowned snowboard brand, has appointed Jennifer Valentine as Chief Merchandising Officer and Debbie Lee as Chief Marketing Officer. Both executives will focus on expanding Burton's reach in snowboarding, outerwear, and winter protection while upholding the brand's commitment to sustainability and social impact.
The Vermont-based brand best known for its snowboards has hired a new chief merchandising officer and chief marketing officer as it moves to translate its expertise on the slopes to product development and storytelling.
New to the team are Jennifer Valentine, who will serve as chief merchandising officer, and Debbie Lee, who will become chief marketing officer. Both have relocated to Vermont, will report to John Lacy, chief executive officer of“Burton’s commitment to snowboarding is stronger than ever, balancing growth while elevating our dedication to purpose impact work,” said Lacy.
“Burton is the kind of brand every marketer dreams of — an epic story, passionate community and a spirit of innovation and progression,” Lee said. “I’m excited to work with this incredible team to drive our growth and inspire the next generation.” Carpenter, who also serves as chairman of Burton, said she looks forward to collaborating with the two new hires “and the entire Burton team on our long-term strategy, which places our business results and our purpose work on equal footing. As a family-owned company, we’re committed to amplifying the power of snowboarding to build toward a healthy planet where all people can thrive, and I know Jen and Debbie share this commitment.
Burton Snowboarding Marketing Merchandising Leadership
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