Google CEO takes a jab at Apple's security pitch: 'Privacy cannot be a luxury good'

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Google CEO takes a jab at Apple's security pitch: 'Privacy cannot be a luxury good'
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Google CEO Sundar Pichai wrote in an op-ed in the New York Times that

, Apple CEO Time Cook blasted the business models of rivals like Google, but stopped short of calling them out by name.

"We shouldn't sugarcoat the consequences. This is surveillance. And these stockpiles of personal data serve only to enrich the companies that collect them," Cook said in the speech. Google is now trying to take the privacy message a step further, saying not only that its products will be secure, but that it will democratize that security.

"'For everyone' is a core philosophy for Google; it's built into our mission to create products that are universally accessible and useful," Pichai wrote in the Times op-ed. "That's why Search works the same for everyone, whether you're a professor at Harvard or a student in rural Indonesia. And it's why we care just as much about the experience on low-cost phones in countries starting to come online as we do about the experience on high-end phones.

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