At its annual conference for software developers, the search and advertising giant showed off several new products and features that it said were created to help maintain customers’ control over their own data.
Google CEO Sundar Pichai speaks at the Google I/O keynote session at Shoreline Amphitheatre in Mountain View, Calif. By Greg Bensinger Greg Bensinger Reporter covering algorithms and artificial intelligence Email Bio Follow May 7 at 5:08 PM MOUNTAIN VIEW, Calif. — Google is jumping on the latest tech trend: privacy.
One executive after another at Google’s I/O conference in its hometown of Mountain View, Calif., emphasized new privacy settings in products like search, maps, thermostats and updated mobile phone software. The changes weren’t enough to satisfy everyone. “It’s just playing around the edges of the bigger problem for consumers,” said Jeffrey Chester, executive director of the Center for Digital Democracy. “Google would have to fundamentally change how data is collected and used [for complete privacy].”
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