Mariella Moon has been a night editor for Engadget since 2013, covering everything from consumer technology and video games to strange little robots that could operate on the human body from the inside one day. She has a special affinity for space, its technologies and its mysteries, though, and has interviewed astronauts for Engadget.
Google worked with Meta to roll out ads that targeted young teens even if it's against the former's rules, according to the. Based on the documents seen by the publication, Google worked on a marketing project designed to advertise Instagram to YouTube users within the 13- to 17-year-old age range. Google had
Since they couldn't go for the demographic they wanted to reach, they instead targeted a group of users Google had labeled as "unknown." Google's staff proposed the group to Meta,said, because the company had data points to prove that a large number of users under the label are below 18 years in age. The company even reportedly told Meta that the daily engagement it gets from 13- to 17-year-old users exceeds TikTok's and Instagram's.
Meta and Google worked with media agency Spark Foundry to launch the marketing program in Canada between February and April, according to the report. When it did well, they kicked off a trial in the US in May and had made plans to expand it to other regions, as well as to include other Meta apps in the campaign.. "We prohibit ads being personalized to people under-18, period," the company told the publication.
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