Google is reportedly acquiring eye-tracking technology company AdHawk Microsystems to bolster its efforts in the smart glasses and headsets market, competing with Apple and Meta.
Google is reportedly making a significant move to gain ground in the race for smart glasses and headsets, aiming to compete directly with Apple and Meta. To achieve this, Google is nearing a deal to acquire AdHawk Microsystems, a startup specializing in eye-tracking technology, a crucial component for these devices. Eye-tracking enables smart glasses and headsets to understand where the user is looking, allowing them to display relevant information.
AdHawk Microsystems has been developing this technology, and its acquisition by Google would signify the tech giant's serious commitment to the future of augmented and virtual reality. \While Meta has established itself as a major player in the VR headset market, and Apple has recently entered the field, Google has lagged behind. However, with the launch of its Android XR software later this year and its collaboration with Samsung on a dedicated headset, Google is actively catching up. The reported $115 million acquisition of AdHawk Microsystems goes beyond just acquiring the technology; it also brings on board a team of experts who understand how to utilize it effectively. If the deal goes through, the AdHawk team will join Google's Android XR group, contributing their knowledge and experience to the development of Google's own headsets and glasses. \This move aligns with Google's broader strategy of creating its own hardware devices and supporting other companies utilizing its Android XR software. By integrating eye-tracking, Google aims to develop more user-friendly devices with expanded capabilities. Personally, I am excited about the prospect of smart glasses from Google and how they would integrate with their existing ecosystem. I envision smart glasses that enhance the Pixel experience for users who already own other Pixel devices, such as phones and smartwatches, particularly with the added benefit of advanced eye-tracking
Google Adhawk Microsystems Smart Glasses Headsets Eye-Tracking Augmented Reality Virtual Reality Android XR
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