To do so, it will have to top its sibling Chevrolet Silverado EV as well as competitors from Ford Motor, Rivian Automotive and Tesla.
GM's GMC brand wants to become the leader in all-electric truck sales for U.S. consumers as it begins selling its new electric Sierra pickup.
"We believe this is a totally different proposition than anything that's been launched by anybody else before. So, we're confident about the demand," Duncan Aldred, global vice president of GMC, told CNBC at GM's proving grounds in suburban Detroit. Duncan Aldred, vice president of Buick-GMC sales for General Motors Co., speaks next to a GMC Sierra Denali HD truck displayed during an event in Chula Vista, California, U.S., on Tuesday, Jan. 22, 2019.
GMC's Hummer pickup, which has been slow to ramp up production and sales, was last at less than 1,500 vehicles, including about 1,100 during the second quarter, according to Motor Intelligence. The Sierra is more refined and luxurious than its Chevrolet counterpart: It has open pore wood, larger screens, standard hands-free highway Super Cruise driving, GMC's "crab mode" with four-wheel steering and other features.
For example, GMC's traditional Sierra pickup truck has an average transaction price of roughly $60,000. That includes the Denali models at about $71,000, and a Denali "Ultimate" model at $78,500, according to the company.GM has not released pricing for the electric GMC Sierra Denali, AT4 and Elevation models that will follow the 2,500-unit "Edition 1" models.
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