GM to move BrightDrop electric commercial vans to its Chevrolet brand
) said on Thursday it would transition BrightDrop commercial vans under Chevrolet, allowing the all-electric vehicle to utilize the brand's extensive dealership and service network across North America.Launched in 2021, GM reorganized BrightDrop last year and brought it completely under its own umbrella in a move to make it less independent and reduce costs.
Ford has managed to turn Pro into a successful business and has also placed big bets on software-related services. Meanwhile, BrightDrop delivered only 746 vehicles in the U.S. through the first six months of 2024. "Integration into the Chevrolet portfolio will expand its reach and accessibility and offer more customers additional tools to help achieve their productivity and carbon-neutral goals," Sandor Piszar, VP of GM Envolve fleet business said.Scan QR code to install app
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