A global trend sees local music gaining market share over English-language music. This shift is impacting countries worldwide, with listeners increasingly choosing music performed in their native languages. While English-language music still holds a dominant position, the rise of local artists signifies a changing musical landscape.
The global music landscape is undergoing a significant shift, with English-language music from countries like the United States experiencing a decline in market share . Despite the U.S. possessing a powerful cultural influence, listeners worldwide are increasingly gravitating towards music performed in their native languages.
This trend is evident in 2024 data, showing that English-language music from major English-speaking nations accounted for a smaller proportion of global premium streams compared to the previous year. The United Kingdom witnessed the most substantial drop, losing 0.47 percentage points to 8.59%, followed by the U.S., which declined by 0.44 points to 44.29%, and Canada, falling 0.39% to 3.34%. This shift is not limited to countries where English is not the primary language. Even in English-speaking nations like the U.S., homegrown music saw a 0.2 percentage point decrease in market share. Similar dynamics are observed in the U.K., where homegrown music lost 2.7 percentage points, and Australia, where music from Australia, the U.S., and Canada all experienced market share reductions. The rise of local music is particularly pronounced in countries like the Philippines, Japan, and Brazil, where homegrown artists are gaining significant ground. Mexico emerged as a major player, with the largest market share increase globally, rising 0.88 percentage points to 4.69% of global premium streams. Brazil followed closely with a 0.33 point increase to 4.47%, while India, known for its diverse local music scene, saw a 0.21 point rise to 1.42%. This trend of 'glocalization'—the fusion of global and local—is reshaping the music industry, empowering local artists and fostering a more diverse musical landscape.
MUSIC TRENDS GLOBALIZATION LOCAL MUSIC ENGLISH-LANGUAGE MUSIC MARKET SHARE MUSIC INDUSTRY
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