The Music Industry's Rightward Shift: Trump's Inauguration and the New Political Landscape

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The Music Industry's Rightward Shift: Trump's Inauguration and the New Political Landscape
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This article analyzes the surprising turn towards right-leaning politics in the music industry, symbolized by the diverse lineup of performers at Trump's second inauguration. It contrasts this with the initial resistance many artists displayed towards Trump and explores the implications of this shift for 'cancel culture' and the future of political discourse in pop culture.

From a pop music perspective, the Donald Trump inauguration seemed normal enough. After Trump ’s inaugural address, Carrie Underwood sang “America the Beautiful” — a cappella, in the wake of an audio malfunction. Jason Aldean and Rascal Flatts performed at the inaugural ball; other events featured Nelly, Gavin DeGraw and the Village People; Snoop Dogg even played the Crypto Ball.

Over the past decade or so, “cancel culture” has put pressure on creators and companies to change by trying to ensure that bad behavior has consequences. The problem is that the actual consequences rarely materialize — of all the artists who transgressed and faced online criticism, onlywas seen on video using a racial slur in 2021, his radio play plummeted, he was dropped by his booking agent, and his recording contract was “suspended” — but his career recovered within a year.

The idea of cancel culture was that the creative sector could pull politics to the left — that if artists and companies pursued more progressive policies, government would follow. Instead, the opposite is happening: Politics is pulling pop culture to the right. Some of this isn’t viscerally ugly — the crypto event that Snoop played isn’t racist or sexist. But unregulated currencies are get-rich-quick schemes backed by arch-libertarian politics that give algorithms more power than democracy.

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