2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts.
business roared back in 2024, and is set to continue to grow in 2025 … but linear TV will be the exception that growth. That’s according to the annual end-of-year advertising forecast from the media buying giant GroupM.
For the entertainment industry, the TV business presents a mixed bag. GroupM predicts that global TV advertising will grow just 2.4 percent on a compound basis from 2024 to 2029, and that in 2025 linear TV revenue will decline by 3.4 percent. Streaming TV revenue, on the other hand, will grow by 19.3 percent.
GroupM predicts that streaming TV advertising revenue will overtake linear TV advertising revenue in 2029.
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