Gigi Hadid Has a New Cashmere Brand

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Gigi Hadid Has a New Cashmere Brand
United States Latest News,United States Headlines
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Just in time for fall:

Last month, Hadid took to Instagram to unveil a series of behind-the-scenes images, teasing a new project under the account @guestinresidence and giving a sneak peek into her creative process.

"A symbol of elegance and refined comfort, cashmere has long been viewed as a luxury, unattainable for some. Our Creative Directorwanted to shift this model using both her world-class fashion experience, and quirky sense of style, to create a fresh offering with more approachable pricing, hoping to invite a wider audience into the world of luxury knitwear" the caption read.

Guest in Residence launched on September 7 with cashmere pieces including slim-fit joggers, hoodies, tanks, scarves, beanies that come in a myriad of warm hues like bubble-gum pink, turmeric yellow and cherry red among many others — most of which will be priced under $400. "We are guests on this planet and in our bodies. Guests in our clothes. Guests when we travel or step out of our comfort zone. We can even feel like guests to ourselves, navigating life while learning who we are," the press release reads. "The one guarantee as a guest is that your trip isn’t permanent. Therefore, time is a guest's ultimate luxury. We designed Guest In Residence with time in mind.

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