.GiGiHadid chats with WWD about Guest in Residence’s launch and becoming a founder and creative director.
and more] — how would you say those experiences have differed from now becoming the founder and creative director? I got so lucky that I could learn from some of the best brands. Not just on the fashion and creative side, but some of the best companies in the world — to have their infrastructure as kind of this “baby crib” that they held me in while I got to be creative.
WWD: I was originally going to ask, “How would you describe the Guest in Residence customer,” but it sounds like it’s geared for everyone and anyone.Yes, our first campaign is called “The Yearbook,” which is 100 people ages [newborn] to 100 all styled in our core collection, but based off their own personality and style. That’s what I wanted to show.
WWD: Jumping back into what you were saying about special moments: with fashion month approaching, how are you looking forward to those special moments at the shows while balancing all of your roles?There are seasons where you have to prioritize some things over others and this season that’s going to be launch week for me. This is my new role and is what I have to focus on, but I will be doing shows here and there.
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