We deliver cabs in 3 minutes anywhere in the Istanbul, why not deliver groceries in 10 minutes?
Having launched its operations in February 2021 in London, Getir’s co-founder, Tuncay Tutek says he wants to teach the world how to pronounce the two syllabi: Getirand to become the Turkish company on “which the sun never sets”.
A few weeks or days later? He then asked me to join the team. I have been wanting to start my own business after having worked in the corporate world for so many years and having built a family business which is still in operation today. Of course, it isn’t a rose garden all the time. We have differences of opinion amongst ourselves from time to time. In those situations, our north star is Getir itself, the purpose of making Getir a global brand. Because our north star didn’t change, we were able to pursue what’s in the best interest of our business.
First two years were extremely difficult. Smartphone penetration in Turkey was between 60-70 percent in 2015. Currently, it is almost impossible to find anything but smart phones in the market. Getting people to pay through credit card was difficult. People avoided paying upfront with their credit cards. Credit card penetration wasn’t also this high. These are all winds you need to sail against.
We have around 400 warehouses in Turkey and 20 in London as of today and we serve millions of customers. It’s not the same as managing a handful of warehouses and thousands of customers.
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