Genesis launches One of One personalization program

Genesis buyers can now commission one-off cars through the One of One personalization program.

Previously the exclusive domain of exotic brands like Rolls-Royce and Ferrari, more and more mainstream brands areThe latest is Genesis, which has launched the One of One program, currently catering to customers in West Asia only. An expansion to other markets has not been announced but is likely.Similar to rival personalization programs, One of One lets buyers work together with a Genesis staff member to create a unique design.

Options include custom color and material combinations for the exterior and cabin, personalized embroidery and engravings , and a host of other accessories. Everything is crafted using traditional techniques.. They feature details like two-tone paint finishes, custom-colored leather trim, and bespoke embroidery, including distinctive quilting patterns for the seats.Even brands not typically associated with luxury vehicles are offering an increasing number of personalization options.

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