Genesis GV80 Desert Edition is a one-off for Jacky Ickx

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Genesis GV80 Desert Edition is a one-off for Jacky Ickx
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The coolest Genesis GV80 is a one-off build for the automaker's latest partner, who's also a racing legend.

n has typical off-road modifications like a raised ride height, knobby tires, a roof rack with LED light bar, and prominent recovery hooks. The modified SUV also wears a Dubai license plate with a"Performance by W Motors" frame, indicating its transformation was accomplished with help from that Middle Eastern. Ickx won this event's predecessor, then known as the Paris-Dakar Rally, in 1983, when the rally actually finished in Dakar, Senegal.

Ickx is is perhaps better known for his exploits on pavement, though. The Belgian and won the 24 Hours of Le Mans six times, scored eight Formula 1 victories, and won a Can-Am championship, among other accomplishments. He even tested forGenesis brought in Ickx as a brand partner in February 2024. The luxury brand claims he'll be providing input on its newthat includes entries in the premiere Hypercar and GTP classes of the FIA World Endurance Championship and IMSA SportsCar Championship.

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