General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk.
NEW YORK — General Mills GIS, -1.13% and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk.
Audi spokesperson Whaewon Choi-Wiles said the German auto maker, which is owned by Volkswagen VOW, -1.58%, is pausing ads and “will continue to evaluate the situation.” But since then some users have posted racial slurs and recirculated long-debunked conspiracy theories in an apparent attempt to see if the site’s policies were still being enforced. The NAACP said this week it has expressed to Musk its concerns about “the dangerous, life-threatening hate and conspiracies that have proliferated on Twitter” under his watch.
Other big Twitter advertisers like Warner Discovery WBD, -5.60%, Coca-Cola KO, -0.05% and Nestle NESN, -0.75% did not respond to requests for comment about their advertising plans.
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