General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk.
Spokesperson Kelsey Roemhildt on Thursday confirmed the move by the Minneapolis-based maker of food brands such as Cheerios and Annie’s macaroni and cheese.
Shortly before taking over the San Francisco company last week, Musk issued a vow to advertisers that he would not allow Twitter toan indication there would still be consequences for violators of its rules against harassment, violence, or election and COVID-related misinformation. Other big Twitter advertisers like Warner Discovery, Coca-Cola and Nestle did not respond to requests for comment about their advertising plans.has said he will not reinstate any accountsAbout 90% of Twitter's revenue comes from advertisers but it’s far from the biggest platform that advertisers turn to for digital marketing. Google, Amazon and Meta account for about 75% of digital ads, with all other platforms combined making up the other 25%.
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