Airbnb's latest report reveals the top winter destinations trending among Gen Z travelers, showcasing a shift towards experiences in nature, cultural immersion, and budget-friendly getaways.
Gen Z travelers are ditching the typical winter blues and opting for sun-soaked destinations and cultural escapes. A new report by Airbnb reveals the top winter travel destinations trending among this generation, born between 1997 and 2012. The data highlights a shift in travel preferences, with Gen Z prioritizing experiences in nature and outdoor activities, even during the colder months.
While warmer weather beach locales are indeed popular, Gen Z isn't shying away from cities that offer a vibrant mix of modern amenities, historical significance, and access to the great outdoors. Over 75% of Gen Z travelers are using the Airbnb app to plan winter trips for 2025, with the majority seeking stays between two and six nights. This suggests a desire to disconnect from the fast-paced lifestyle and embrace wellness and nature during their travel breaks. The report reveals some surprising trends. Florida's Greater Orlando area, typically associated with family vacations, is gaining traction among Gen Z travelers during the quieter winter season. The region boasts a burgeoning culinary and art scene alongside its renowned amusement parks and plentiful outdoor activities. Brazil, with two destinations on the list, suggests an appetite for sunshine and exploration, possibly extending Carnival trips to these emerging beach locales. Munich, Germany, is another highlight, appealing to Gen Z's desire for a blend of culture, history, and natural beauty. Bangkok, Thailand, and Japan, meanwhile, are attracting Gen Z travelers with their budget-friendly options and unique experiences. Finally, Australia's east coast, particularly Sydney, is drawing Gen Zers seeking summer sun, iconic beaches, and stunning natural landscapes
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