Generation Z is revolutionizing the travel landscape, favoring unconventional destinations over traditional tourist hotspots. From hidden gems in the United States to remote islands abroad, these lesser-known spots offer a perfect blend of culture and adventure.
Generation Z—those born between 1997 and 2012—are making waves in the travel industry this year, opting for unconventional destinations instead of the typical tourist hotspots. From hidden gems within the United States to remote islands across the globe, these lesser-known spots offer a perfect blend of culture and adventure.
Adam Armstrong, the former CEO of Contiki, a travel company catering to individuals aged 18 to 35, told Newsweek that 'younger travelers are embracing spontaneous and unconventional trips with a strong 'if not now, when?' mentality.' According to Contiki's 2025 Voice of a Generation survey, which polled over 1,000 Americans within the company's target demographic, 70 percent of travelers are considering booking last-minute trips departing in less than 10 days. Instead of sticking to the usual well-trodden paths, they're choosing destinations that are off the beaten track—think the Philippines instead of the Maldives or Albania over Croatia,' Armstrong explained. 'In fact, more than half of these travelers crave off-the-beaten-path experiences, prioritizing unique adventures over typical tourist attractions.'Newsweek delves into some of the destinations that are capturing the attention of Gen Z travelers in 2025. Anchorage, Alaska, with its rugged wilderness, is proving to be a magnet for this generation. Matthew Fox, the CEO of LateRooms.com, pointed out 'a nod towards this year's biggest fashion trends,' noting that 'the fisherman aesthetic, rustic, weather-beaten towns are netting Gen Z travel interest.' Highlighting Anchorage's unique appeal, Fox said: 'If you want a city break that feels like an adventure, Anchorage should be on your radar. You can't match its rugged appeal and access to nature. From witnessing the northern lights to learning about the history of the area's Indigenous cultures, Anchorage is as raw and unfiltered as it comes.' He added that visitors can embark on glacier hikes or wildlife tours featuring encounters with reindeer and brown bears. For water enthusiasts, Anchorage also offers prime whale-watching opportunities.Oaxaca, Mexico, has emerged as a favorite among Gen Z travelers seeking a more intimate experience compared to the bustling metropolis of Mexico City. 'Oaxaca is another favorite for Gen Z travelers who are looking to immerse themselves in Mexico's fantastic culture on a smaller scale than Mexico City,' Tara Cappel, founder of FTLO Travel, a travel company specializing in solo travelers in their 20s and 30s, told Newsweek. She noted that 'it's reasonably accessible, safe and has some of the best food in the world.' Adding to Oaxaca's allure is its surf town, Puerto Escondido, Alonso Marly, a travel expert at Skylux Travel, told Newsweek. He describes it as 'a trending tropical destination with a great climate and rich culture.' Known for its 'untouched beaches and bohemian vibe,' the town offers everything from snorkeling and swimming among marine life to a chance to see dolphins in their natural habitat and witness the release of newborn turtles, Marly noted. The Azores, Portugal, a lesser-known archipelago in the Atlantic, is also on the radar of Gen Z travelers. Lisa Lohmann, a retreat planning specialist at Lá Fora, said, 'The Azores, a hidden gem in the Atlantic, are capturing Gen Z's wanderlust. This archipelago of nine islands offers unforgettable experiences—hiking volcanic craters, exploring lush forests, or climbing Mount Pico for sunrise views.' With direct flights available from the U.S., the destination is gaining momentum among young travelers seeking convenience and breathtaking scenery. 'It's no wonder this destination is trending amongst Gen Z,' Lohmann said. Lohmann emphasized the diversity of experiences across the islands, noting that each island offers unique experiences, from camping on remote Corvo to enjoying volcano-cooked meals on São Miguel. 'Perfect for those craving adventure and Instagram-worthy landscapes, the Azores deliver nature and novelty in spades,' she said.Finally, Sumba, Indonesia, is gaining traction as a less crowded alternative to the popular tropical destination of Bali. 'Sumba is a truly spectacular island in Indonesia that has recently started attracting Gen Z tourists with its white sand beaches, sandstone cliffs, palm trees and turquoise waters,' Marly said. 'It is an emerging tropical destination I see becoming even more popular among those who want to experience an extraordinary adventure in the wilderness while surrounded by modern-day amenities.'Scotland, United Kingdom, with its captivating blend of natural beauty, cultural richness, and bustling cities, is also drawing in younger travelers. 'Scotland is really having a moment with younger travelers,' Cappel said.
Gen Z Travel Destinations Adventure Travel Off-The-Beaten-Path Unique Experiences Anchorage Alaska Oaxaca Mexico The Azores Portugal Sumba Indonesia Scotland
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