Gayle King and Charles Barkley will help break traditional barriers around news programming later this year when they launch “King Charles,” a new weekly primetime program for CNN. The …
s, with an announcement Saturday afternoon on TNT, a cable network that is, like CNN, owned by Warner Bros, Discovery. CBS News, which counts King as one of the most prominent members of its roster of correspondents, signed off on the deal weeks ago, according to a person familiar with matter. Barkley, who recently renewed his longstanding deal with Warner Bros. Discovery’s sports division, had an easier transition.
The move spotlights how big media companies are letting go something they once demanded: talent exclusivity. King, who will continue to work for CBS News, is the latest news personality to diversify her roles at a time when traditional media is fragmenting, and the audiences that might flock to a specific correspondent have dwindled.
Other news outlets have also begun to allow their journalists to tackle multiple jobs. At MSNBC, for example, early-morning anchor Jonathan Lemire also serves as the White House bureau chief for Politico, and weekend host Jonathan Capehart has continued to work for The Washington Post. CNN has enjoyed the fruits of a similar relationship with CBS News that involves Anderson Cooper.
At the heart of this growing laissez-faire attitude? TV executives have begun to realize they can win new eyeballs to their programs if they let anchors, journalists and sportscasters ply their trade in other places. King’s role on CNN could bring some of the network’s viewers to her home base at “CBS Mornings.” There are still rules, however.
The show’s announcement comes just weeks before the nation’s big media companies are slated to pitch Madison Avenue in TV’s annual “upfront” market, when U.S. networks try to sell the bulk of their advertising inventory in advance of launching a new cycle of programs. CNN also recently unveiled a new Sunday program, “The Whole Truth,” which offers a one-hour single-topic documentary or deep dive.
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