We hope you enjoyed Day 1 of GartnerMKTG. Highlights from the day include: ✅ Opening keynote ✅ 2023 CMO Spend Survey ✅ 5 ways to advertise under adversity ✅ Creating a compelling narrative on the impact of marketing Learn more: CMO
Presented by Mike Froggatt, Senior Director Analyst, Gartner
Mike Froggatt, Senior Director Analyst at Gartner, provided guidance about preserving advertising budgets during adverse market conditions at the Gartner Marketing Symposium/Xpo in Denver, Colorado. Mike Froggatt shared tips for advertisers to keep in mind considering increased data limitations and shifting audience behaviors.“Playing to win means budgeting to win. Cutting ad budgets is a classic penny wise, pound foolish scenario. Firms that increase advertising in this environment can enjoy higher sales and market share.”“When a media plan has so many parts it becomes impossible to focus. A streamlined media plan focuses more on audience reach and impact, less on shiny objects.
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