ICYMI: In this month's Comic Store In Your Future, Rodman Comics owner looks back at Free Comic Book Day 2023 and how it looks from the retailer's point of view. FCBD Comics FreeComicBookDay
? It seemed lackluster this year. We had our first sales day of the year in March and set a record sales day. On FCBD, we were thousands less in sales than our previous sales day. How did we approach FCBD this time? Behind the counter, we kept the free comics.
FCBD did bring in people that had never been in before. One person helped themself to a long box of comics under the back issue bins that are mostly overflow comics marked with a code for looking up comics in a spreadsheet and set it on graded comics that we had up for auction. Classy, I, of course, did speak up and said something. Luckily, the graded comics plastic was not damaged.
Overall, everyone was polite; many came in, got nothing but freebies, and left. We did have a sale with 20 percent off everything not already discounted as we did in March. The problem is when telling people something is free, then that is the only reason, they will stop in. Tell people there is a sale, and they will buy something.
We had plenty of comics, but I over-ordered this year. I knew when my employees and I were talking to customers before FCBD and asking which titles they were looking forward to, and there wasn't an answer that was not good. No one said Spider-Man and Venom or any title for FCBD. Nothing was exciting them. The biggest hit this year was, which most had no idea it was an FCBD comic until we told them it was.
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