From conversation intelligence to digital sales rooms, GartnerSales identified the top technologies that sales leaders can adopt to boost buyer engagement. Learn more live from the 2023 Gartner CSO & Sales Leader Conference. TechTrends AI
“While our research indicates buyers have a preference for a rep-free purchase experience, they also report that their interactions with sellers are the most valuable parts of the buying process,” Gottlieb said. “Their willingness to work with sellers via technology presents a compelling opportunity to experiment with new ways to engage digitally."
Gartner predicts that by next year, visual collaboration applications will be the center of 30% of meeting experiences.VR provides a computer-generated 3D environment that surrounds a user and responds to an individual’s actions in a natural way, usually through immersive head-mounted displays.
Workstream collaboration products, such as Microsoft Teams or Slack, deliver a conversational workspace based on a persistent group chat. Sales leaders can utilize this technology to set up channels dedicated to the buying process, answer questions in real-time and facilitate dialogue with buyers., using AI to deliver relevant insights to improve interaction quality .
Already a table stakes capability in industries such as medical devices and specialty vehicles, organizations that are among the first to adopt it in their industry can gain substantial competitive advantage.Interactive demonstrations allow buyers to interact directly with synthetic data in digital products. Sales teams can customize a real-time walkthrough experience for a product tour for a personalized experience via their website or a digital sales room.
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