Ganni now has 25 stores in the U.S., including five in New York City.
will open a flagship Friday at 1055 Madison Avenue, its fifth store in New York City and its 25th in the U.S.
“We see Madison as a flagship for us. What could happen in the future would be potentially relocating to have bigger stores, but I think in terms of number of stores I think we’re covered,” she said. Asked to describe the customer Ganni is going after, du Rusquec said, “She’s bold, she’s creative, she’s confident and progressively minded. She has her own personal style, and can go from luxury to premium to pre-loved. She just owns her own style and she creates her own look, and she’s an advocate of positive change. She has new ideas and is value-led. This is how we see her. We see that woman everywhere in all the countries,” she said.
The store’s design is a blend of its Danish heritage and its commitment to sustainability through such features as recycled rubber and plastic waste. She said that in every decision that they made for the store, sustainability was part of the checklist they had. In fact, the sustainability commitment has been essential to all the stores they have designed. “What’s different is our concept is evolving, and we have slightly different bespoke furniture,” she said.
In the U.S., roughly 56 percent of Ganni’s business is direct-to-consumer and 44 percent is wholesale. That is a percentage she is happy with. “The U.S. is a very wide market, but there is potential for us to be present in key and strong wholesale accounts. I think it is a good balance,” she said.
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