Uniqlo's chief says fast fashion must change with the times

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Uniqlo's chief says fast fashion must change with the times
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Japanese clothing retailer Uniqlo is celebrating its 40th year since its founding with booming sales that recently topped 3 trillion yen, or about $20 billion, annually for the first time

TOKYO --

A: Actually 40 years, upon reflection, went by so fast they feel more like three years. You know what they say in Japan: Time flies like an arrow. I started a regional business, then expanded nationwide. The cashmere sweater I’m wearing today is $99. But please don’t say “cheap.” Please call it “reasonable.” We sell quality products at reasonable prices.Sustainability is crucial to our operations. And we’ve done just about everything — recycling, employing the disabled, support for refugees.

But what we mean is a high-quality product that appeals to all people, including the extremely rich, not only those with sophisticated taste and intelligence, but also people who don’t know that much about clothes, and the design is fine-tuned, the material fine quality, and sustainability concerns have been addressed.

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