In a new French interview, Fujifilm says it owns 40% of the non-full frame camera market thanks to its X and GFX systems.
, Franck Bernard, the director of the imaging division of Fujifilm France, shared a lot of interesting information about Fujifilm’s market performance, latest cameras, and whether the company might make a new film camera in response to enthusiasm around analog photography.
This is worth exploring a bit. While Fujifilm is a major player in the APS-C space with its X Series cameras, the company’s GFX medium-format system also comprises part of this 40%. Basically, of all Micro Four Thirds, APS-C, and medium-format digital cameras, plus some other niche offerings with other sensor sizes, Fujifilm has a significant piece of the total pie.
“People are waiting for it, and I apologize for the unavailability of the product. But I think we’ll manage to deliver all the boxes ordered in just 10 to 11 months,” he adds. Fingers crossed, photographers will, at some point, be able to buy the X100VI easily.But don’t call the X-M5 an “entry-level camera,” Bernard warns. While the X-M5’s $800 price point is aggressive in today’s market, that’s still a healthy chunk of change.
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