From H&M to Gucci, Fashion Companies Rethink Cashmere

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From H&M to Gucci, Fashion Companies Rethink Cashmere
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Cashmere, once solely a luxury good, has become cheap enough for mass-market labels, but with ecological consequences

The mass production of cashmere, once solely a luxury good, is fueling ecological destruction that has fashion labels searching for new sources of the fiber—or giving it up altogether.

Herds of cashmere goats, whose hair is used to produce the soft fabric, have grown sharply since the turn of the century in China and Mongolia, which supply 90% of the world’s cashmere.

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