Victoria's Secret 'rethinking' annual fashion show
Lingerie retailer Victoria's Secret is"rethinking" its annual fashion show, according to a memo sent to employees by L Brands CEO Les Wexner on Friday that was obtained by CNBC.
div > div.group > p:first-child"> Wexner said network television is no longer the"right fit" for the event, which has been broadcast on ABC and CBS for almost 20 years. He said the company instead will focus on creating a"new kind of event." Viewership for the fashion show has been dropping. The last show, televised in December, suffered the worst ratings in its broadcast history. That's as Victoria's Secret has been facing more criticism from women, its core customers, for trying to sell bedazzled bras and skimpy underwear on slim supermodels.An L Brands spokeswoman declined to comment.
The strength and positive perception of the Victoria's Secret brand is unparalleled, and our fashion show has revolutionized the mix of fashion and entertainment around the world … a key factor in the building of the brand. Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria's Secret Fashion Show. Going forward we don't believe network television is the right fit. In 2019 and beyond, we're focusing on developing exciting and dynamic content and a new kind of event – delivered to our customers on platforms that she's glued to … and in ways that will push the boundaries of fashion in the global digital age.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The rise and fall of Victoria's Secret, America's most famous lingerie retailerVictoria's Secret has dominated the US lingerie market for decades, but it has seen its market share slip in recent years.
Read more »
Mueller tried to keep Comey memos secret to stop Trump allies faking their storiesThe special counsel’s office sought to keep secret the memos written by former FBI director James Comey in an attempt to stop those under investigation — such as Donald Trump — from tailoring their stories to line up with Mr Comey’s accounts, according to a court transcript made public on Tuesday.Lawyers
Read more »
The Secret Ingredient Behind Bluemercury's 20 Years Of Success In Beauty RetailingThe beauty retailer found a winning formula in its unique, neighborhood-friendly store model.
Read more »
What's The Darkest Secret You've Kept As A Teacher?What's A Secret People Need To Know About Teachers?
Read more »
Secret U.S. Missile Aims to Kill Only Terrorists, Not Nearby CiviliansThe U.S. has developed a specially designed, secret missile for pinpoint airstrikes that kill terrorist leaders with no explosion, drastically reducing damage and minimizing the chances of civilian casualties, multiple current and former U.S. officials said.
Read more »
Ryan Reynolds Revealed The Secret To Making His And Blake's Marriage Work Hours Before They Announced Her PregnancyRyan Reynolds Revealed The Secret To Making His And Blake’s Marriage Work
Read more »
The secret of why Donald Trump won't release his taxes'It is a stunning picture of spectacular collapse during those years.' SenBlumenthal reacts to reports that Donald Trump suffered more than $1 billion in losses from 1985 to 1994.
Read more »