Karen Robinovitz and Sara Schiller transformed their personal struggles into a thriving business venture - Sloomoo, a sensory play space centered around slime. Their story highlights the power of emotional healing, innovative business models, and the enduring appeal of sensory experiences.
Two friends, Karen Robinovitz and Sara Schiller, channeled their personal grief into a surprising business venture: Sloomoo , a sensory play space centered around slime. The idea originated in 2018 when Robinovitz, grappling with the loss of her husband and teenage cousin, found solace in playing with slime. She shared this discovery with Schiller, who was also seeking emotional relief after her husband suffered brain-damaging strokes.
The pair noticed the positive impact slime had on Schiller's daughters, particularly her nonverbal daughter with limited motor skills, who found a unique way to connect and play with her sibling through this gooey substance.Fueled by this observation and their own desire for emotional catharsis, Robinovitz and Schiller immersed themselves in the world of slime. They purchased over 900 jars, experimented with recipes, and attended conferences to connect with slime creators. They secured $1 million in funding from a private investor, setting aside $400,000 as a safety net and investing $600,000 into transforming a rental space into a unique slime-centric experience. Marketing their concept strategically through influencer tours during construction, they launched Sloomoo in October 2019, selling out their grand opening with 3,000 tickets before even opening their doors.The overwhelming response validated their vision. Sloomoo, which charges an average of $34 per ticket, generates 85% of its revenue — up to $4.3 million per month — from ticket sales. The company's expansion has been impressive, with new locations opening in New York, Los Angeles, Atlanta, Chicago, and Houston. Their success is attributed not only to the undeniable appeal of slime but also to the creation of memorable and unique experiences that cater to the growing demand for sensory-driven entertainment.Schiller emphasizes the emotional connection fostered through sensory engagement, stating that it's far more powerful than simply selling packaged slime. Sloomoo's future plans include expanding its physical footprint, developing new physical products, offering learning programs, incorporating games, and even exploring live entertainment options. The company's adaptability and strategic focus on creating lasting experiences position it well for continued success even as the popularity of slime itself may ebb and flow
Entrepreneurship Slime Sensory Play Sloomoo Entrepreneurship Business Success Emotional Healing
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