According to Trendalytics, vegan shampoo, crimped hair and the Dyson Airstrait are among the top-trending themes in hair care on TikTok and beyond.
Google searches for Japanese hair care, for instance, have seen 686 percent year-over-year growth according to Trendalytics, with reparative hair masks by brands such as Shiseido, Tsubaki and Ichikami driving momentum.trend which took hold on TikTok in 2023, interest in vegan shampoo is also seeing growth on the platform, with brands like Oribe, Briogeo and Amika being among those benefiting from the trend.
While the Dyson Airstrait has been on the market for more than a year, interest in the tool has not slowed, with searches growing 581 percent versus last year, indicating a potentially similar trajectory to that of its über- Lustrivia, a hair growth ingredient used by a number of scalp-focused brands such as Dani Austin’s Divi, is also growing in consumer searches. The active is also used by TikTok-loved supplement brand Mary Ruth, which nets nearly $17 million each month in sales on Amazon, per Market Defense.. We use vendors that may also process your information to help provide our services.
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