🐟If “invasive carp” doesn't sound appetizing, how about a plate of copi
FILE - Asian carp are unloaded at Two Rivers Fisheries in Wickliffe, Ky., Feb. 11, 2020. The state of Illinois is unveiling a market-tested rebranding campaign to make the fish appealing to consumers. – You're in the mood for fish and your server suggests a dish of invasive carp. Ugh, you might say.
“This could be a tremendous breakthrough,” said John Goss, who led the Obama administration’s effort to halt the carp invasion and worked on the renaming project. “The next couple of years are very critical for building confidence and acceptance.”It's an abbreviated wordplay on “copious” — a reference to the booming populations of bighead, silver, grass and black carp in the U.S. heartland.
“Government subsidies alone will not end this war,” Goss said. “Private-sector, market-driven demand for copi could be our best hope.”In the U.S., carp are known primarily as muddy-tasting bottom feeders. Bighead and silver carp, the primary targets of the “copi” campaign, live higher in the water column, feeding on algae and plankton. Grass carp eat aquatic plants, while black carp prefer mussels and snails.
Dirk and Terry Fucik, owners of Dirk's Fish and Gourmet Shop in Chicago, said they've sold carp burgers for years and offer carp meatballs, tacos and other dishes.Span researchers considered many names — “butterfin” among them — before settling on “copi,” Irons said. It sounded catchy, a tad exotic, even fun, he said.
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