From ‘Asian carp’ to ‘copi’: unpopular fish getting a makeover
TRAVERSE CITY, Mich. — You’re in the mood for fish and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River?Illinois and partner organizations kicked off a market-tested campaign Wednesday to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.
“This could be a tremendous breakthrough,” said John Goss, who led the Obama administration’s effort to halt the carp invasion and worked on the renaming project. “The next couple of years are very critical for building confidence and acceptance.”came up with “copi.” Regulators have spent more than $600 million to keep them from the Great Lakes and waters such as Lake Barkley on the Kentucky-Tennessee line. Strategies include placing electric barriers at choke points and hiring crews to harvest the fish. Other technologies — underwater noisemakers, air bubble curtains — are in the works.
In the U.S., carp are known primarily as muddy-tasting bottom feeders. But the four targeted species live higher in the water column, feeding on algae, wetland plants and — in the case of black carp — mussels and snails. They’re high in omega-3 fatty acids and low in mercury and other contaminants, Irons said.
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