French President Emmanuel Macron's sunglasses became a sensation at the Davos gathering of world leaders. The shades, worn to hide a benign eye issue, sparked memes and comments, including a jab from U.S. President Donald Trump. Macron's sunglasses, made by French firm Henry Jullien, have seen a surge in demand.
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Doctors wish they wouldn'tIs spending all day on your feet at work an occupational hazard?How this AP photographer captured Taylor Swift and Travis Kelce's iconic kissInterpol-backed police make nearly 200 arrests in Amazon region gold mining sweepUS completes withdrawal from World Health OrganizationTrump administration halts use of human fetal tissue in NIH-funded researchThis just in from The New York Times: Its first 2-player game, and an evolving business modelChristian leaders urge protecting worshippers' rights after protesters interrupt serviceArgentina recibe el primer envío de autos eléctricos chinos en medio de la crisis económica Doctors wish they wouldn'tIs spending all day on your feet at work an occupational hazard?How this AP photographer captured Taylor Swift and Travis Kelce's iconic kissInterpol-backed police make nearly 200 arrests in Amazon region gold mining sweepUS completes withdrawal from World Health OrganizationTrump administration halts use of human fetal tissue in NIH-funded researchThis just in from The New York Times: Its first 2-player game, and an evolving business modelChristian leaders urge protecting worshippers' rights after protesters interrupt serviceArgentina recibe el primer envío de autos eléctricos chinos en medio de la crisis económicaFrench President Emmanuel Macron is seen during the Annual Meeting of the World Economic Forum in Davos, Switzerland, Tuesday, Jan. 20, 2026. French President Emmanuel Macron delivers a speech as he visits the Istres military air force base, southern France, Thursday, Jan. 15, 2026. President Joe Biden speaks during a visit to Vernon Electric in Westby, Wis., Thursday, Sept. 5, 2024. Biden is in Wisconsin to promote his Investing in America agenda. Russian Prime Minister Vladimir Putin watches as the aircraft performing at the MAKS at Zhukovsky airfield, Russia, Tuesday, Aug. 18, 2009. In this undated photo released by Korean Central News Agency via Korea News Service on Sunday, Feb. 22, 2009, North Korean leader Kim Jong Il, center, inspects the Ranam Coal Mining Machine Complex in North Hangyong Province, North Korea. French President Emmanuel Macron is seen during the Annual Meeting of the World Economic Forum in Davos, Switzerland, Tuesday, Jan. 20, 2026. French President Emmanuel Macron is seen during the Annual Meeting of the World Economic Forum in Davos, Switzerland, Tuesday, Jan. 20, 2026. French President Emmanuel Macron delivers a speech as he visits the Istres military air force base, southern France, Thursday, Jan. 15, 2026. French President Emmanuel Macron delivers a speech as he visits the Istres military air force base, southern France, Thursday, Jan. 15, 2026. President Joe Biden speaks during a visit to Vernon Electric in Westby, Wis., Thursday, Sept. 5, 2024. Biden is in Wisconsin to promote his Investing in America agenda. President Joe Biden speaks during a visit to Vernon Electric in Westby, Wis., Thursday, Sept. 5, 2024. Biden is in Wisconsin to promote his Investing in America agenda. Russian Prime Minister Vladimir Putin watches as the aircraft performing at the MAKS at Zhukovsky airfield, Russia, Tuesday, Aug. 18, 2009. Russian Prime Minister Vladimir Putin watches as the aircraft performing at the MAKS at Zhukovsky airfield, Russia, Tuesday, Aug. 18, 2009. In this undated photo released by Korean Central News Agency via Korea News Service on Sunday, Feb. 22, 2009, North Korean leader Kim Jong Il, center, inspects the Ranam Coal Mining Machine Complex in North Hangyong Province, North Korea. In this undated photo released by Korean Central News Agency via Korea News Service on Sunday, Feb. 22, 2009, North Korean leader Kim Jong Il, center, inspects the Ranam Coal Mining Machine Complex in North Hangyong Province, North Korea. , and spawned memes and an AI-generated spoof of Macron as a fighter jet pilot, set to Kenny Loggins’ “Danger Zone” track from the Tom Cruise blockbuster “Top Gun.”The glasses The shades were made by a French firm, Henry Jullien, Macron’s office told The Associated Press. They were its Pacific S 01 model, which don’t come cheap, retailing for 659 euros on the manufacturer’s website. It struggled with demand after Macron wore them for It launched a dedicated page to capitalize on the buzz, saying “our eShop website is experiencing an exceptional volume of visits and enquiries.” Shares of its Italian parent company, iVision Tech SpA, soared on Milan’s stock exchange — from 1.51 euros a share when Macron spoke Tuesday, to a high Friday of 2.63 . “Crazy week,” Stefano Fulchir, iVision’s CEO, told AP. “Very honored and happy that President Macron has used our eyewear in this important event.”“Today, I received a call from a radio and they put on the ‘Top Gun’ music. So it’s amazing,” he said. “In the last three days, I slept only four hours a day, because we don’t have time to answer to everybody.”Wearing sunglasses indoors, as Macron did, takes confidence — and some observers say he carried off the exercise with aplomb. “He does look hot,” said Cristina Archetti, author of “Politicians, personal image and the construction of political identity,” who teaches political communication at the University of Oslo, Norway. Unlike “older-looking politicians who are particularly gray, dull, or some unnatural color — orange — not mentioning any name,” Archetti said that 48-year-old Macron looked “relatively young and super cool” — also in part because the blue-tinted lenses matched photogenically with the blue background. “Images are so important, particularly good images with great color, so I mean he ticks the boxes,” she said. “I was looking at the various memes, to the Terminator, to James Bond,” she said. “You could imagine him sitting at the casino, sipping the champagne.”For politicians answerable to voters and thus reliant on their trust, out-of-context sunglasses run the risk of suggesting that they’re possibly hiding something.met Queen Elizabeth II in 2021, it’s largely safe to say that political leaders need a medical or other reason that voters can grasp to wear sunglasses indoors. Former U.S. President Bill Clinton pulled it off with blues-club shades when“We don’t typically associate sunglasses with politicians,” said Marco Bohr, co-editor of “The evolution of the image: Political action and the digital self,” who teaches design and digital arts at Nottingham Trent University in the United Kingdom. “They signify a sense of detachment. And typically, that’s not what politicians are trying to do. They’re trying to create a sense connection with the audience or with people,” he said.Autocrats have also dug shades. North Korean leader Kim Jong Il once wore large dark glasses when visiting a coal mining complex. “Perhaps it’s again related to the honesty,” Archetti said. “Maybe they’re hiding behind the sunglasses, they know they have something to hide.”Bohr noted that Macron “could have worn an eye patch. Obviously that would have signified a whole range of other things, such as pirate culture.” “He could have also chosen Ray-Ban Wayfarers, which .... signify kind of jazz and cool,” he added. “But no, he went for the aviator-style ... They signify something very specific — about pilots, about being in control.”
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